Baseball | 2/23/2015 3:42:00 PM
ABILENE – At his introductory press conference in November, ACU director of athletics Lee De León talked about his personal mission statement and how we would weave that into the culture of ACU Athletics.
Now officially two months into the job, De León recently unveiled a new mission statement, vision plan and slogan for ACU Athletics that he believes will shape the course and future of the Wildcat athletics program.
The new mission is to
"Honor Christ through excellence in academics and athletics," while the vision for ACU Athletics is to
"Win at the highest level by providing the most Christ-centered student-athlete experience in collegiate athletics." And the new slogan and accompanying social media hashtag are
"Excellence for Christ" and #ACUE4C. .
"My personal mission statement – to make an impact for Jesus Christ through college athletics – has shaped the course of my career," De León said. "So I sat down with our administrative staff and head coaches to hammer out new mission and vision statements and an accompanying slogan and social-media hashtag. What we've come up with is what ACU Athletics has always been about – and will continue to be about during my tenure."
De León had a few thoughts on each of the newly adopted themes for ACU Athletics:
•
Mission: "God will be glorified and honored by everything we do, both on the field and in the classroom," he said. "I don't want a day to go by where we aren't thinking of ways to honor Jesus Christ through excellence in all we say and do."•
Vision: "This falls in line with the university's 21st-Century Vision, which says that by 2020, 'ACU will become the premier university for the education of Christ-centered, global leaders,' " De León said. "That's a powerful statement, and it describes the same goals and ideals that I want for our coaches, staff and student-athletes. I don't want us ever to forget that we're here to help each student-athlete earn a degree and grow closer to a real life-changing relationship with Jesus Christ. Along the way, we want to provide them the opportunity to win championships at the highest level of collegiate athletics."•
Slogan: " 'Excellent' is my expectation for everything we do, whether raising money, putting out a media guide, coaching, recruiting or taping a player's ankles," De León said. "We'll do it all in an excellent way that honors Jesus Christ. The hashtag is pretty self-explanatory: #ACUE4C (ACU Excellence for Christ). People will see that hashtag – along with #GoWildcats – on emails, publications, business cards, social media posts, etc., and we want our fans to know what it means so that they can begin using it, too."
